Bruder [bruːdɐ] is the German word for brother. Fitting then, that Bruder’s founders Luke, Nathan & Marcus are siblings that share a common passion for watches.
The Bruder journey began in 2018, when the three brothers came together to enjoy some food in their home city of Bristol in the UK. Marcus had just treated himself to a new watch which he was keen to show off and as the beers flowed, a vision of premium yet affordable watches designed in the UK began to take shape.
Fast forward 3 years and their collective vision became a reality with the launch of Bruder watches in February 2021 and the introduction of the “Fortis” range of wristwatches.
At Bruder we believe time is precious… our watches allow you to keep track of it in style.
Our sustainability pledge
We take our environmental responsibility very seriously & are constantly taking steps as we drive for carbon negative. It is our duty to take action today, to protect the generations of the future, but of course there is always more we can do. Below are some of the steps we are already taking.
All the staff at Bruder Watches work remotely, which not only provides fantastic work life balance for our colleagues, but also means we are able to slash our emissions, reducing the amount of carbon we release into the atmosphere. We also hold our business meetings remotely wherever possible to reduce the need for travel.
All our packaging is 100% recyclable on the curbside, diverting waste from landfill and requiring less carbon to produce. We also operate as a paperless business, further reducing our environmental impact.
All of our business functions are solely online, reducing our costs, allowing us to offer quality products at highly competitive prices. It also means we reduce our carbon footprint by up to 30% more than traditional retail stores. Our website is designed for seamless browsing on desktop and mobile, whilst supporting a wide variety of payment options to ensure your buying experience is a pleasurable one.
The Bruder forest
We are planting trees all over the world including Madagascar, Haiti, Kenya, Indonesia, Zambia, Nepal & Mozambique, removing CO2 from the atmosphere and helping us tread that little bit more lightly on our planet. Read more about our partnership with Just One Tree for further details on how your purchase is making a real difference.
Our watch designs represent Bruder’s philosophy of versatility. We believe that our watches should compliment your style, whatever the occasion, whilst harbouring the qualities and robustness to be able to cope with the rigours of everyday life. Wear your Bruder with pride, knowing that careful consideration has gone into every element of the design & production of each and every watch.
Welcome to the Bruderhood, your time is precious, keep track of it in style.