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Bruder [bruːdɐ] is the German word for brother. Fitting then, that Bruder’s founders are three brothers that share a common passion for watches.

Bruder’s roots are firmly planted in Bristol, a charming city located in the South West of England that is brimming with vibrancy and creativity. Straddling the River Avon, it is well known for many things including Isambard Kingdom Brunels’ iconic Suspension Bridge & Banksy’s street art, along with many other unique attributes. Each Bruder timepiece in our range has been inspired by suburbs that sit within Bristols’ boundaries, with unique characteristics embodied within each design.

Stylish? Yes, but maybe more importantly they also share another attribute with their home city, robustness. The finished result are timepieces that boast both style and substance that look great whatever the occasion, but are also able to stand up to the rigour of everyday life.

14 reasons to buy a Bruder watch

Learn more about what makes Bruder special

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Our sustainability pledge

We take our environmental responsibility very seriously & are constantly taking steps as we drive for carbon negative. It is our duty to take action today, to protect the generations of the future, but of course there is always more we can do. Below are some of the steps we are already taking.

Remote working

All the staff at Bruder Watches work remotely, which not only provides fantastic work life balance for our colleagues, but also means we are able to slash our emissions, reducing the amount of carbon we release into the atmosphere. We also hold our business meetings remotely wherever possible to reduce the need for travel.

Recyclable packaging

All our packaging is 100% recyclable on the curbside, diverting waste from landfill and requiring less carbon to produce. We also operate as a paperless business, further reducing our environmental impact.

The Bruder forest

We are planting trees all over the world including Madagascar, Haiti, Kenya, Indonesia, Zambia,  Nepal & Mozambique, removing CO2 from the atmosphere and helping us tread that little bit more lightly on our planet. Read more about our partnership with Just One Tree for further details on how your purchase is making a real difference.

Design Philosophy

Our watch designs represent Bruder’s philosophy of versatility. We believe that our watches should compliment your style, whatever the occasion, whilst harbouring the qualities and robustness to be able to cope with the rigours of everyday life. Wear your Bruder with pride, knowing that careful consideration has gone into every element of the design & production of each and every watch.

The future

The future’s looking bright at Bruder HQ in Bristol. Our design team is inspired and look forward to bringing you the next range of watches very soon. But what do you want to see from your next Bruder? Your feedback is helping to shape the Bruder Watches of the future, reach out to us at [obfuscated email, enable JavaScript] to let us know your thoughts.